The path to strong communication

As is tradition, we are organising the UBA Media Date in the last week of August. Join us on Tuesday 25 August 2026 at Dolce La Hulpe.

As a brand builder, you know the importance of delivering strong, impactful communication. The UBA Media Date offers a programme tailored to the needs of advertisers. 

Focus on Marketing Effectiveness

How can marketing truly contribute to business results in a context of shrinking budgets and fragmented media channels? At the UBA Media Date, international experts will share practical insights into what really works in media and marketing — and how to optimise your investments.

Beyond strategies and KPIs, this event highlights the importance of building a culture of effectiveness — embedded in teams, processes, and leadership — to drive sustainable and measurable growth.