Speakers

1. 

   Les Binet

   Author, Consultant, Marketing Professor at Binet Consulting Ltd

   Les Binet is a global authority on marketing effectiveness, having won more effectiveness awards than anyone else in the industry. He’s a sought-after speaker, consultant and trainer, and his books have sold tens of thousands of copies. He serves on the Senior Advisory Board of the Journal of Advertising Research and is a Visiting Professor at Ravensbourne University.
2. 

   Deborah Gurofsky

   SVP & Managing Director at Blue Ant Media

   Deborah Gurofsky, SVP & Managing Director of Media Pulse (Blue Ant Media), is a strategic and innovative media leader with over 15 years of experience in the Canadian advertising and media industry. She leads Media Pulse, a key player in Canada’s premium connected TV market, where she and her team develop impactful and measurable cTV campaigns. Prior to Media Pulse, Deborah worked at Dentsu, where she led integrated media and branded content for clients such as General Motors and Procter & Gamble. She also held senior strategic roles at several digital companies, including Olive Media.