Speakers

1. 

   Les Binet

   Author, Consultant, Marketing Professor at Binet Consulting Ltd

   Les Binet is a global authority on marketing effectiveness, having won more effectiveness awards than anyone else in the industry. He’s a sought-after speaker, consultant and trainer, and his books have sold tens of thousands of copies. He serves on the Senior Advisory Board of the Journal of Advertising Research and is a Visiting Professor at Ravensbourne University.
2. 

   Deborah Gurofsky

   SVP & Managing Director at Blue Ant Media

   Deborah Gurofsky, SVP & Managing Director of Media Pulse (Blue Ant Media), is a strategic and innovative media leader with over 15 years of experience in the Canadian advertising and media industry. She leads Media Pulse, a key player in Canada’s premium connected TV market, where she and her team develop impactful and measurable cTV campaigns. Prior to Media Pulse, Deborah worked at Dentsu, where she led integrated media and branded content for clients such as General Motors and Procter & Gamble. She also held senior strategic roles at several digital companies, including Olive Media.
3. 

   Ruben Schreurs

   Group CEO at Ebiquity Plc

   Ruben Schreurs is Group Chief Executive Officer at Ebiquity, the world leader in independent media and marketing effectiveness analysis. Since joining the company in 2020 following the acquisition of Digital Decisions, the digital media consultancy he founded in 2017, Ruben has played a key role in helping global advertisers maximise the business impact of their media investments. Today, Ebiquity supports more than 75 of the world’s top 100 advertisers in navigating the growing complexity of the media landscape through independent expertise, data-driven insights and a strong focus on effectiveness.