The path to strong communication

As is tradition, we are organising the UBA Media Date in the last week of August. Join us on Tuesday 26 August at Dolce La Hulpe.

As a brand builder, you know the importance of delivering strong, impactful communication. The UBA Media Date offers a programme tailored to the needs of advertisers. 

Focus on Marketing Effectiveness

How can marketing truly contribute to business results in a context of shrinking budgets and fragmented media channels? At the UBA Media Date, international experts will share practical insights into what really works in media and marketing — and how to optimise your investments.

Beyond strategies and KPIs, this event highlights the importance of building a culture of effectiveness — embedded in teams, processes, and leadership — to drive sustainable and measurable growth.

Which topics will be covered?

• The 36 essential KPIs that form the foundation of effective marketing – presented by Mats Rönne, Sweden’s leading effectiveness strategist.
• Why consistency outperforms novelty in building brand growth – with insights from Andrew Tindall of System1.
• How to make smarter marketing investments through an evidence-based approach – featuring Professor Magda Nenycz-Thiel from the Ehrenberg-Bass Institute.
• A panel discussion with Sorin Patilinet from PepsiCo, revealing how to combine data, creativity, and science to make marketing a true growth driver in the boardroom.

Whether you're a marketeer or responsible for media, this is the event to sharpen your effectiveness mindset and stay ahead.