This webpage brings together all speaker content linked to the UBA Media Date.
Conveniently bundled so you can easily (re)discover the presentations (only available for participants who are logged in on this website) and key insights.
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Measuring what matters in marketing
Marketing effectiveness is one of the biggest challenges for today’s brand builders. W...
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Marketing Effectiveness: from best practice to common practice?
“We now have all the necessary information to make the right marketing decisions. Thos...
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How brands grow by holding on to what works
If you work in marketing today, chances are you’re being asked to do more with less. L...